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Tech’s Role in Lowering Carbon Emissions
In recent years, a powerful shift has been occurring within the business landscape. The rise of B Corps and the concerted effort by companies to lower their carbon emissions are not only transforming industries but also reshaping the tech job market. Within the last year, the European B-Corp community grew by 63%, with over 100,000 people now employed by B-Corps within Europe (according to BCorporation.eu.). As sustainable practices become a priority with initiatives such as Net Zero 2030 closing in on us, the demand for tech professionals with expertise in sustainable technology, renewable energy, and environmental stewardship is on the rise.
Technical innovation is providing new ways to tackle an ever prevalent crisis; B Corps represent a revolutionary change in the business world. These companies are blending profit-driven motives with a commitment to social and environmental responsibility, often harnessing technology as the main driver to achieve these goals. The number of B Corps is steadily increasing, as more organizations recognize the importance of balancing their financial success with positive societal impact, not to mention the growing consumer demand for businesses to meet these criteria. 78% of US Consumers rate a sustainable lifestyle as important to them (McKinsey and NielsenIQ).
From a tech recruitment perspective, the growth of B Corps creates a unique demand for professionals who align with these companies’ values. Tech talents who possess a deep understanding of how technology can drive positive change and see the long-term vision of making radical changes one step at a time are in high demand. Software Developers, Data Scientists and Machine Learning Engineers (to name a few) are becoming highly sought after skillsets due to their innovative potential to implement solutions that align with B Corps’ sustainability goals.
As concerns about climate change intensify, this push towards carbon neutrality has a direct impact on the tech job market. In a time where the tech market has suffered mass layoffs, funding uncertainty and ultimately slower growth (according to Elizabeth Greenwood, UK tech investment fell by 57%) one of the success stories has been sustainable technology. Renewable energy systems, energy-efficient algorithms, and carbon footprint tracking tools, are now integral to modern business operations. The demand for Software Engineers who can create smart grid solutions, Data Analysts who can extract insights from energy consumption patterns, and Cybersecurity Experts who can safeguard sustainable tech infrastructure is rising steadily.
The intersection of technology and sustainability is creating a symbiotic relationship that benefits both businesses and the planet. As companies strive to achieve their carbon reduction goals, the tech industry is innovating at an unprecedented pace to provide the tools and solutions needed to reach these objectives. This, in turn, opens up exciting avenues for tech professionals to make a meaningful impact while advancing their careers.
Moreover, the emphasis on sustainability is reshaping the work culture in tech companies. Businesses that prioritise environmental and social responsibility often foster a sense of purpose among their employees and values that people want to get on board with. This cultural shift is attracting tech talents who want their work to contribute to a larger cause.
It will be interesting to see where this leads us in the coming years, and how important these businesses will be when it comes to the recovery of the global economy.
Get in touch with James to discuss how Formula can assist you in meeting your climate targets with specialist tech hires.
Written by James Full, Team Lead