Transformation starts with people, not tech.
Who We Are
Talent acquisition and consultancy at the frontier of tech innovation.
Technology is accelerating. The way businesses operate and scale is transforming faster than ever before. Traditional hiring approaches are failing to identify the people capable of operating in this new environment.
Modern businesses don't need a concept, they need a formula to identify builders, operators and leaders working at the frontier of transformation.
Scaling businesses across product, data and engineering. We partner with ambitious companies to identify and deploy the talent that drives real transformation.
Formula Assessment Engine
Organisations don't just have a skills gap. They have a visibility gap.
Our proprietary assessment engine acts as a true talent intelligence layer, mapping role-specific skills and AI capability across your entire workforce. It doesn't just assess individuals in isolation, it builds a live, data-driven picture of how your team actually performs today, and where it needs to evolve tomorrow.
We measure performance across four core dimensions: Literacy, Ability, Judgement, and Readiness. This creates a set of bespoke benchmarks, tailored not just to the role, but to your business, your strategy, and your growth trajectory.
The result? You can clearly see:
- Where capability already exists within your current team
- Where there are critical gaps or under-leveraged strengths
- How future hires will complement, elevate, and accelerate team performance
“I partnered with Toby and Rory to fill multiple positions at my startup and had a great experience. They were extremely friendly, attentive, and quick to respond, and they took the time to understand what we needed for each role.”
Matt Barbadian
“We've had an excellent experience working with Formula Recruitment. We had a very specific and genuinely niche requirement, and Rory and the team took the time to properly understand not just the skills on paper, but the mindset, principles.”
Peter Kerr
“Have worked with the team at Formula for many years, on both sides of the table and honestly can't rate them highly enough - not your usual recruitment company.”
Rich Jeffrey
“It was an absolute pleasure working with Formula Recruitment, and I can honestly say they set the benchmark for excellence in recruitment. From our very first conversation, the team demonstrated a genuine commitment to understanding not just my skills, but my aspirations.”
Kevin Crofts
“I've worked closely with Rory at Formula Recruitment for my first contract in London, and have returned to them a few more times since. The service has always been stellar — professional, responsive, and genuinely supportive throughout.”
Pedro Costa
“Jack & Rory have made something truly special! The highest standards are always met whilst providing a friendly open approach, they are a true brand ambassador for their clients.”
James Earwicker
“A fantastic agency that genuinely cares about candidates. They introduced me to a great company and supported me throughout the entire hiring process. Special thanks to Liberty for her hard work in helping me get the job.”
Jonathan Lewery
“We have been extremely impressed with Formula. They've been quick, professional and seem to have a vast network of fantastic candidates. Would highly recommend engaging with them.”
Oana Garnett
“I have worked with Formula for several years across various roles, building multidisciplinary teams. Working with the team at Formula has always been a pleasure. They are extremely professional and consistently find the right high-calibre candidates.”
Liwen Knight-Zhang
“I've worked with Formula on multiple contracts over the years. They've always been reliable and straight-talking. Rory in particular has been consistently impressive, especially when helping me navigate a few tricky scenarios. Would recommend!”
Csaba Palfi
“The team are always thorough when finding the best talent, never proposing candidates who aren't appropriate for the respective spec.”
Freddie Tibbles
“Had an excellent experience working with Formula recruitment. Special thanks to Toby and Hannah for supporting me throughout the hiring process. Would highly recommend to others seeking a new role.”
Daniel Warne
“I partnered with Toby and Rory to fill multiple positions at my startup and had a great experience. They were extremely friendly, attentive, and quick to respond, and they took the time to understand what we needed for each role.”
Matt Barbadian
“We've had an excellent experience working with Formula Recruitment. We had a very specific and genuinely niche requirement, and Rory and the team took the time to properly understand not just the skills on paper, but the mindset, principles.”
Peter Kerr
“Have worked with the team at Formula for many years, on both sides of the table and honestly can't rate them highly enough - not your usual recruitment company.”
Rich Jeffrey
“It was an absolute pleasure working with Formula Recruitment, and I can honestly say they set the benchmark for excellence in recruitment. From our very first conversation, the team demonstrated a genuine commitment to understanding not just my skills, but my aspirations.”
Kevin Crofts
“I've worked closely with Rory at Formula Recruitment for my first contract in London, and have returned to them a few more times since. The service has always been stellar — professional, responsive, and genuinely supportive throughout.”
Pedro Costa
“Jack & Rory have made something truly special! The highest standards are always met whilst providing a friendly open approach, they are a true brand ambassador for their clients.”
James Earwicker
“A fantastic agency that genuinely cares about candidates. They introduced me to a great company and supported me throughout the entire hiring process. Special thanks to Liberty for her hard work in helping me get the job.”
Jonathan Lewery
“We have been extremely impressed with Formula. They've been quick, professional and seem to have a vast network of fantastic candidates. Would highly recommend engaging with them.”
Oana Garnett
“I have worked with Formula for several years across various roles, building multidisciplinary teams. Working with the team at Formula has always been a pleasure. They are extremely professional and consistently find the right high-calibre candidates.”
Liwen Knight-Zhang
“I've worked with Formula on multiple contracts over the years. They've always been reliable and straight-talking. Rory in particular has been consistently impressive, especially when helping me navigate a few tricky scenarios. Would recommend!”
Csaba Palfi
“The team are always thorough when finding the best talent, never proposing candidates who aren't appropriate for the respective spec.”
Freddie Tibbles
“Had an excellent experience working with Formula recruitment. Special thanks to Toby and Hannah for supporting me throughout the hiring process. Would highly recommend to others seeking a new role.”
Daniel Warne
Ready to transform
Your next hire should change everything.
Whether you're scaling an AI-native team or identifying your next transformation leader, Formula has the engine to deliver.