Transformation starts with people, not tech.
Who We Are
Talent acquisition and consultancy at the frontier of tech innovation.
Technology is accelerating. The way businesses operate and scale is transforming faster than ever before. Traditional hiring approaches are failing to identify the people capable of operating in this new environment.
Modern businesses don't need a concept, they need a formula to identify builders, operators and leaders working at the frontier of transformation.
Scaling businesses across product, data and engineering. We partner with ambitious companies to identify and deploy the talent that drives real transformation.
Formula Assessment Engine
You don't have a hiring problem. You have a visibility problem.
FormulaAE maps the capability that already exists inside your organisation, surfaces what's missing, and tells you exactly how a new hire will change the picture.
Not a skills test. A talent intelligence layer, built around your business, your strategy and where you're going next.
Get in TouchHover or tap a dimension to explore how we measure capability.
Strategic vision for AI adoption and integration. Measures ability to define, communicate, and execute an AI roadmap aligned with business objectives.
Data infrastructure and architecture readiness. Measures the quality of data pipelines, governance frameworks, and technical architecture supporting AI initiatives.
Commercial acumen in monetising and scaling AI. Measures ability to identify revenue opportunities, build business cases, and deliver measurable ROI.
Risk identification and mitigation across AI deployments. Measures regulatory awareness, ethical considerations, and operational risk management.
Talent acquisition and development for AI capability. Measures the strength of hiring pipelines, upskilling programmes, and retention strategies.
Operational delivery and execution of AI projects. Measures deployment velocity, cross-functional collaboration, and production reliability.
“I partnered with Toby and Rory to fill multiple positions at my startup and had a great experience. They were extremely friendly, attentive, and quick to respond, and they took the time to understand what we needed for each role.”
Matt Barbadian
“We've had an excellent experience working with Formula Recruitment. We had a very specific and genuinely niche requirement, and Rory and the team took the time to properly understand not just the skills on paper, but the mindset, principles.”
Peter Kerr
“Have worked with the team at Formula for many years, on both sides of the table and honestly can't rate them highly enough - not your usual recruitment company.”
Rich Jeffrey
“It was an absolute pleasure working with Formula Recruitment, and I can honestly say they set the benchmark for excellence in recruitment. From our very first conversation, the team demonstrated a genuine commitment to understanding not just my skills, but my aspirations.”
Kevin Crofts
“I've worked closely with Rory at Formula Recruitment for my first contract in London, and have returned to them a few more times since. The service has always been stellar — professional, responsive, and genuinely supportive throughout.”
Pedro Costa
“Jack & Rory have made something truly special! The highest standards are always met whilst providing a friendly open approach, they are a true brand ambassador for their clients.”
James Earwicker
“A fantastic agency that genuinely cares about candidates. They introduced me to a great company and supported me throughout the entire hiring process. Special thanks to Liberty for her hard work in helping me get the job.”
Jonathan Lewery
“We have been extremely impressed with Formula. They've been quick, professional and seem to have a vast network of fantastic candidates. Would highly recommend engaging with them.”
Oana Garnett
“I have worked with Formula for several years across various roles, building multidisciplinary teams. Working with the team at Formula has always been a pleasure. They are extremely professional and consistently find the right high-calibre candidates.”
Liwen Knight-Zhang
“I've worked with Formula on multiple contracts over the years. They've always been reliable and straight-talking. Rory in particular has been consistently impressive, especially when helping me navigate a few tricky scenarios. Would recommend!”
Csaba Palfi
“The team are always thorough when finding the best talent, never proposing candidates who aren't appropriate for the respective spec.”
Freddie Tibbles
“Had an excellent experience working with Formula recruitment. Special thanks to Toby and Hannah for supporting me throughout the hiring process. Would highly recommend to others seeking a new role.”
Daniel Warne
“I partnered with Toby and Rory to fill multiple positions at my startup and had a great experience. They were extremely friendly, attentive, and quick to respond, and they took the time to understand what we needed for each role.”
Matt Barbadian
“We've had an excellent experience working with Formula Recruitment. We had a very specific and genuinely niche requirement, and Rory and the team took the time to properly understand not just the skills on paper, but the mindset, principles.”
Peter Kerr
“Have worked with the team at Formula for many years, on both sides of the table and honestly can't rate them highly enough - not your usual recruitment company.”
Rich Jeffrey
“It was an absolute pleasure working with Formula Recruitment, and I can honestly say they set the benchmark for excellence in recruitment. From our very first conversation, the team demonstrated a genuine commitment to understanding not just my skills, but my aspirations.”
Kevin Crofts
“I've worked closely with Rory at Formula Recruitment for my first contract in London, and have returned to them a few more times since. The service has always been stellar — professional, responsive, and genuinely supportive throughout.”
Pedro Costa
“Jack & Rory have made something truly special! The highest standards are always met whilst providing a friendly open approach, they are a true brand ambassador for their clients.”
James Earwicker
“A fantastic agency that genuinely cares about candidates. They introduced me to a great company and supported me throughout the entire hiring process. Special thanks to Liberty for her hard work in helping me get the job.”
Jonathan Lewery
“We have been extremely impressed with Formula. They've been quick, professional and seem to have a vast network of fantastic candidates. Would highly recommend engaging with them.”
Oana Garnett
“I have worked with Formula for several years across various roles, building multidisciplinary teams. Working with the team at Formula has always been a pleasure. They are extremely professional and consistently find the right high-calibre candidates.”
Liwen Knight-Zhang
“I've worked with Formula on multiple contracts over the years. They've always been reliable and straight-talking. Rory in particular has been consistently impressive, especially when helping me navigate a few tricky scenarios. Would recommend!”
Csaba Palfi
“The team are always thorough when finding the best talent, never proposing candidates who aren't appropriate for the respective spec.”
Freddie Tibbles
“Had an excellent experience working with Formula recruitment. Special thanks to Toby and Hannah for supporting me throughout the hiring process. Would highly recommend to others seeking a new role.”
Daniel Warne
Ready to transform
Your next hire should change everything.
Whether you're scaling an AI-native team or identifying your next transformation leader, Formula has the engine to deliver.