hello@formularecruitment.co.uk 02039 407 464
hello@formularecruitment.co.uk 02039 407 464
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  • London
  • Up to £100,000

Senior Product Manager – MarTech

London ¦ Hybrid Working, 2/3 days per week

Up to £100,000 (plus a 15% bonus, above normal annual leave and additional benefits)

 

A well-established and recognised fintech are seeking an experienced MarTech leader to own the transformation of their marketing stack, across their operational, product and technology teams.

You will be joining an experienced peer group of product leaders where you will act as the Martech & CRM subject matter expert to transform and implement the new MarTech stack across the business. This role is ‘delivery centric’ and will need someone with hands-on experience, and the ability to expand the future remit of the CRM department.

Experience needed as Senior Product Manager – Martech:

  • Commercial experience of Salesforce Marketing Cloud- CDP
  • In-depth knowledge of marketing tech: Salesforce, AEM, campaign automation
  • Omni channel personalisation experience
  • Experience in implementing transformative martech to various departments
  • Strong stakeholder management experience across tech teams, vendors and CRM ops
  • Ability to translate technological understanding to a team
  • Worked with large scale data sets previously
  • 5-7 years experience in MarTech
  • Customer obsession – putting customers at the heart of everything you do
  • Experience working closely with the business to execute the marketing technology roadmap

You’ll need to be a good all-rounder for this role, striking a good balance of technical, tactical, strategic, and operational demands. Your ability to enable key data sets and upsell to their current customer base is crucial for this role. You’ll be looking to innovate across several customer communication channels such as email, PPC, performance management and optimisation. In addition to seamlessly managing the end-to-end iteration of products and services.

This is an excellent customer-focused role to own the Marketing Technology stack in a well-established, innovative business who have recently announced impressive annual result.

 

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