Cornish coastline at dusk

Who We Are

Technology serves people, not the other way around.

We are a team of forward-minded innovators and consultants who live at the intersection of technology and talent. Everything we do revolves around people.

Our Culture

Tech-obsessed. People-first.

We are curious, restless, and deeply committed to understanding the industries we serve. We stay at the frontier because that is where the future is being shaped.

But everything we do revolves around people. Building communities, nurturing relationships, and creating genuine connections is what drives us. The best outcomes come from pairing deep technical understanding with real human empathy.

Authentic

We show up as ourselves — honest, transparent, and real in every interaction.

Committed

We go all in for our clients, candidates, and each other — no half measures.

Limitless

We refuse to be boxed in, always pushing boundaries and challenging convention.

Immersive

We embed ourselves in the industries we serve, living and breathing the landscape.

Our Story

From inch-wide to frontier-ready.

01

The Beginning

Formula started with a conviction: go narrow. We chose our disciplines carefully and went deeper than anyone else. While others spread thin across industries, we doubled down on the spaces where technology reshapes how companies operate, build, and grow.

02

Building Depth

That focus earned trust. Our consultants became advisors. Our network became a community. We stopped being a recruitment agency and became something different: a consultancy that truly understands the talent landscape it operates in.

03

The Frontier

Today, Formula operates at the cutting edge. Our proprietary assessment engine, FormulaAE, gives us visibility that others simply do not have. We are equipped for what comes next, because we never stopped preparing.

The Team

The people behind Formula.

Jack Bainger

Founder & CEO

Rory Leadsom

Co-Founder & Director

Hope Smyth

Marketing Manager

Josie White

Operations Manager

Pierre Bretin

Practice Lead, Executive Search

Marcus Tansey

Team Lead, Permanent Recruitment

Declan O'Brien

Senior Technology Consultant, Contract

Amber Medlin

Senior Technology Consultant, Contract

Luke Hicks

Technology Consultant

Hannah Jane Coton

Technology Consultant

Eve Prout

Technology Consultant

Alex Antoniuy

Technology Consultant

George Gregory

Technology Consultant

Sustainability

Carbon conscious. Community positive.

For Our Team

Our St. Ives HQ is solar-powered, with EV Schemes and Cycle to work. Sustainability is not an initiative here, it is how we built the business from day one.

For Our Planet

We aim to work with suppliers who share our commitment to responsible and ethical practices, favouring long-term integrity over short-term gain.

For Our Community

Our team regularly organises beach cleans across the Cornish coast. Looking after our environment is not just policy. It is part of who we are.