Perm
Commercial Director
£1,000,000 – £1,008,000
Billund, 83, DK
Perm
On-site / Hybrid
Commercial Director
DKK 1,008,000 per annum
On-site | Billund, Denmark Merlin Entertainments
We're looking for a Commercial Director to take full ownership of LEGOLAND Billund and our attractions portfolio across the Netherlands, including SEA LIFE, Madame Tussauds Amsterdam, Amsterdam Dungeon, and Peppa Pig World.
This is one of the most commercially significant roles in our European business. You'll set the strategy, lead the team, and own the numbers, with direct accountability for visitation, revenue, and EBITDA across six world-class attractions.
Responsibilities as a Commercial Director:
- Own commercial and go-to-market strategy across the Billund and Netherlands cluster, with full P&L accountability
- Lead integrated campaigns across channels, markets, and audiences, balancing brand and performance
- Drive revenue through pricing, channel management, and conversion, working closely with our Revenue Management and Digital teams
- Represent Merlin as a board member of the Billund destination consortium, managing a shared £3M marketing fund
- Grow our membership and subscription base to build repeat visitation and long-term revenue resilience
- Lead and develop a full-spectrum sales and marketing team
Requirements as a Commercial Director:
- Senior commercial leadership experience in travel, leisure, entertainment, or B2C guest-focused businesses
- Deep knowledge of Nordic and Northwest European consumer markets, particularly Danish and North German audiences
- Strong track record in pricing, multi-channel distribution, and integrated go-to-market execution
- Experience with membership or subscription-based growth models
- Fluent in Danish and English to business negotiation level
Why join us?:
- Own the commercial agenda for one of the world's most iconic theme parks
- Board-level visibility and a direct line into our International leadership team
- Real scope to build, lead, and leave a mark on a destination, not just a brand
- September/October 2026 start with a structured onboarding before peak season
If this sounds like your next move as a Commercial Director, we'd love to hear from you. Apply now or get in touch directly to find out more.
Due to the high volume of applications, not all applicants will receive feedback.
Apply for this role.
Send us your CV and a member of our team will be in touch if you're a fit. We try to get back to everyone but it isn't always possible.
Get In Touch
Start a conversation.
Whether you're actively looking or quietly exploring, we'd love to hear from you. Submit your details and we'll connect you with the right opportunities.
Thank you!
We'll be in touch soon.