Manchester United vs Manchester City's Recruitment Strategy

Can tech recruiters learn something from the Premier League?

Our Data Specialist and Technology Consultant, Kegan McPhilbin, has been a Man United fan from early childhood. In recent years though, it pains him to admit that Man City have had the better recruitment strategy.

As a long-time Manchester United fan I’ve had the misfortune to witness the vast contrasts in the two Manchester club’s transfer strategies over the past decade. One having numerous transfer flops and constant changes in management and the other demonstrating how a club should be ran with a thorough recruitment plan resulting in years of success.

Here’s what we can learn from Manchester United’s transfer woes:

• Manchester United’s transfer dealings have often seemed reactive and inconsistent
• They constantly struggle to find the right balance and stability
• They have demonstrated lack of ability to identify the right player, for the right position, at the right time
• Frequent managerial and leadership changes have shown a lack of clear direction
• High-profile signings haven’t always translated to on-field success

Here’s what we can learn from Manchester City’s transfer successes:

• City’s approach has consisted of planning and a clear vision
• Huge focus on identifying players who fit their style of play and long-term strategy
• Meticulous planning from their manager and leadership teams
• A methodical approach which has yielded consistent success

Lessons for Tech Recruitment

Strategic Planning. Tech companies must define hiring strategy aligned with company goals and culture, mirroring City’s long-term vision approach.

Cohesive Team Building. Hiring individuals who fit company culture and collaborate effectively often leads to better outcomes than impressive resumes alone.

Consistency in Leadership. Stability in leadership ensures hiring decisions align with long-term company vision.

Smart Investments. Effective investment means “spending wisely and identifying talent that aligns with the overall strategy,” rather than reactive spending.